For Interior Design Magazine I created the branding for the 2017 NYCxDESIGN Awards. I created everything for this event including: branding on the submissions website, advertising web banners, inbook advertisements, bus shelters, and onsite event branding (print and motion graphics).
Magazine Advertisement
Bus Shelter
On Site Graphics/Promotion for Benjamin Moore
Honoree Award
Audience During Presenation
Created the Interior Design magazine installation for DIFFA’s annual charity event: Dining By Design. The graphic represented Uniting to combat AIDS and incorporated Formica’s “Just Blue” material for the table and chairs.
I also worked with DIFFA to create the event program and signage.
Installation
Event Program
Designed graphics and branding for the Interior Design Magazine’s annual event honoring the best design and architectural projects and products of the year.
I art directed, styled and photographed the award and used the photography and color scheme to create collateral from the initial emails through the onsite graphics and presentation of the award ceremony.
Advertising Spread for Interior Design Magazine
Jumbo Screen at the Javit’s Center
Signage and Lighting Design in the Grand Entrance Hall
Honoree Award
Step + Repeat and Program
Sponsor Thank You Ad
Color LIghting in the Hall
I created the branding for a private Kohler multi-day event in partnership with Interior Design Magazine. I designed all visual elements of the event starting with the invitation and continuing through the graphics and signage onsite.
The branding was inspired by photographs of the fog during sunrise on the Kohler campus. From this I developed a visual language of organic transparent shapes to use throughout the event. This design motif also invoked flowing water, a component central to Kohler.
Formal Dinner Centerpieces
Event Banners. Showcasing the 2 colorways of the visual lanugage
Invitation
Event Recap Ran in Interior Design Magazine
Created annual special Interior Design magazine inserts with maps of the Kitchen + Bath Showrooms for New York (September Issue) and Los Angeles (March). It involved creating a cover design to represent the specific city as well as building the map.
Insert Cover
Previous Insert Covers
LA Insert Covers
Magazine Insert
Map Foldout
LA Insert Cover
LA Insert Map
Had creative lead on visual elements of the Teen Vogue at Staples licensing program. Beginning with creating the pitch deck from Condé Nast to Staples. Included in this deck renderings I created for potential in-store signage and product design as well as a Teen Vogue brand overview.
I continued with this project though its arrival on shelf for the 2014 Back-to-school shopping season by creating dozens of pattern designs based on Teen Vogue’s runway inspired trends.
I then worked with the product designer at Staples to oversee all design elements such as secondary colors and logo placements, and I created the packaging design.
This program continued in the 2015 season, with an expanded assortment, for which I have created dozens of new pattern designs.
SELECTION OF PATTERN DESIGNS
TREND TO FINAL PATTERN DESIGNS
ORIGINAL PITCH DECK
To promote Condé Nast as a force in the licensing world I designed the graphics for a booth at the International Licensing Expo in Las Vegas as well as some printed promotional materials.
Booth Design
Licensing Promotional Book
Single Brand Pamphlets